Cartoon Network Upfront Presentation Announcements
A major highlight of the 2008 SPOT THE BLOCK campaign is an original downloadable nutrition-focused song, "Dishin' the Nutrition." Kids can drop the song into their iPods or MP3 players and print the lyrics so that they can sing along at any time.
Another new feature to the Website is a series of eight favorite Cartoon Network characters with "Spot The Block" messages that can be downloaded as colorful computer wallpaper. Later this spring, the site will introduce an additional new online game that will both entertain and challenge kids to keep lessons from "Spot The Block" top of mind.
Cartoon Network will produce and run two new animated public education on-air spots this year to complement the two original spots created last year. The first new spot, CALORIES! YO!, includes a rhythmic, tuneful song performed by favorite Cartoon Network original characters that stresses the first key message, "Size Up the Calorie Count." The second new spot, NUTRIENTS! YO!, features an animated song and dance number to inspire kids to "See What's In It for You."
The online destination for "Spot The Block," www.spottheblock.com, will offer all 2008 campaign elements and many from 2007, allowing kids the opportunity to engage with the FDA's key messaging, play the interactive games, and to interact with the tools that enable them to better understand the Nutrition Facts Label on their favorite foods.