Bugs and Daffy arrive in China
In a precedent-setting deal, Chinese national broadcaster CCTV signed an
agreement with Warner Bros. Intl. TV to start airing a 15-minute block of
Looney Tunes starting this summer. The program, which will run 7 days a
week, consists of two animated shorts a day. This marks the first time
Looney Tunes will be nationally broadcast as a regularly scheduled program
in China; and signals a significant development in bringing U.S. TV
programming to China, where it is virtually nonexistent on CCTV, the
country's main broadcaster.
agreement with Warner Bros. Intl. TV to start airing a 15-minute block of
Looney Tunes starting this summer. The program, which will run 7 days a
week, consists of two animated shorts a day. This marks the first time
Looney Tunes will be nationally broadcast as a regularly scheduled program
in China; and signals a significant development in bringing U.S. TV
programming to China, where it is virtually nonexistent on CCTV, the
country's main broadcaster.
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