Atomic Betty Finds U.S. Home on The Hub
Press Release from Skywriter Media
TORONTO (7 September 2010) – Skywriter Media and Entertainment Group and The Hub have finalized a licensing agreement for all three seasons of the international kids animation hit, Atomic Betty. The Hub, a new television network for kids and their families, premieres October 10 (10-10-10) to 60 million U.S. cable televison and satellite households.
Seventy-eight half hour episodes will debut on the U.S. network this fall. The Atomic Betty Christmas Special, as well as interactive and online digital content has also been acquired. The announcement was made today by Kevin Gillis, CEO of Skywriter and Margaret Loesch, President & CEO of The Hub. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.
Atomic Betty follows the adventures of a young girl, whose double life as “Galactic Guardian and Defender of the Cosmos” takes her on a whirlwind journey through space. The life of a Galactic Guardian isn’t easy but Atomic Betty can do it! Try going out on a date while saving the planet with your loud-mouthed alien sidekick, a know-it-all robot and a talking fish. Now that’s a mood killer!
Atomic Betty was created by Atomic Cartoons, and produced by A Betty Productions (BC) Inc., A Betty Productions Inc. and Teleimages Kids. Atomic Betty has been sold to 180 countries worldwide.
“Atomic Betty has had tremendous global success in both worldwide ratings and industry recognition and we are truly thrilled to announce its new prestigious U.S. home,” said Gillis. “We are confident that the series and its iconic hero will develop a strong and loyal kid audience in the states and look forward to a long and successful relationship with The Hub.”
“The Hub will be an exciting new destination for kids and their families, featuring great storytelling and compelling characters in a wide range of programming including Hub Original Series and U.S. Television Premieres,” said Loesch. “Atomic Betty is inventive, fun, well-produced and a welcome addition to our lineup.”
Atomic Betty has been nominated 11 times for various awards, including a Gemini win for Best Ensemble Performance in an Animated Series, and a BAFTA Nomination for Best International Children’s Production.
About Skywriter Media and Entertainment Group
Headquartered in Toronto, Skywriter Media and Entertainment Group is a fully-integrated producer and distributor of original programming and content for all forms of traditional and digital media worldwide. Skywriter was launched in August 2009 by distinguished entertainment industry executives Kevin Gillis (Chief Executive Officer), Michael McLaughlin (President) and Michael Iscove (Chief Operating Officer/Chief Financial Officer) as a company committed to the creation, development, financing, acquisition and distribution of quality children’s and family entertainment for the global marketplace. In addition, Skywriter focuses on the production, distribution, and marketing of advertiser-supported content for all emerging media in association with leading advertising agencies, technology and digital media companies. Conceived as a destination partner for the entertainment community, Skywriter is a one stop source for producers of programming and broadcasters alike, that nurtures the creative process and delivers the highest quality product to the global marketplace.
About The Hub
TORONTO (7 September 2010) – Skywriter Media and Entertainment Group and The Hub have finalized a licensing agreement for all three seasons of the international kids animation hit, Atomic Betty. The Hub, a new television network for kids and their families, premieres October 10 (10-10-10) to 60 million U.S. cable televison and satellite households.
Seventy-eight half hour episodes will debut on the U.S. network this fall. The Atomic Betty Christmas Special, as well as interactive and online digital content has also been acquired. The announcement was made today by Kevin Gillis, CEO of Skywriter and Margaret Loesch, President & CEO of The Hub. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.
Atomic Betty follows the adventures of a young girl, whose double life as “Galactic Guardian and Defender of the Cosmos” takes her on a whirlwind journey through space. The life of a Galactic Guardian isn’t easy but Atomic Betty can do it! Try going out on a date while saving the planet with your loud-mouthed alien sidekick, a know-it-all robot and a talking fish. Now that’s a mood killer!
Atomic Betty was created by Atomic Cartoons, and produced by A Betty Productions (BC) Inc., A Betty Productions Inc. and Teleimages Kids. Atomic Betty has been sold to 180 countries worldwide.
“Atomic Betty has had tremendous global success in both worldwide ratings and industry recognition and we are truly thrilled to announce its new prestigious U.S. home,” said Gillis. “We are confident that the series and its iconic hero will develop a strong and loyal kid audience in the states and look forward to a long and successful relationship with The Hub.”
“The Hub will be an exciting new destination for kids and their families, featuring great storytelling and compelling characters in a wide range of programming including Hub Original Series and U.S. Television Premieres,” said Loesch. “Atomic Betty is inventive, fun, well-produced and a welcome addition to our lineup.”
Atomic Betty has been nominated 11 times for various awards, including a Gemini win for Best Ensemble Performance in an Animated Series, and a BAFTA Nomination for Best International Children’s Production.
About Skywriter Media and Entertainment Group
Headquartered in Toronto, Skywriter Media and Entertainment Group is a fully-integrated producer and distributor of original programming and content for all forms of traditional and digital media worldwide. Skywriter was launched in August 2009 by distinguished entertainment industry executives Kevin Gillis (Chief Executive Officer), Michael McLaughlin (President) and Michael Iscove (Chief Operating Officer/Chief Financial Officer) as a company committed to the creation, development, financing, acquisition and distribution of quality children’s and family entertainment for the global marketplace. In addition, Skywriter focuses on the production, distribution, and marketing of advertiser-supported content for all emerging media in association with leading advertising agencies, technology and digital media companies. Conceived as a destination partner for the entertainment community, Skywriter is a one stop source for producers of programming and broadcasters alike, that nurtures the creative process and delivers the highest quality product to the global marketplace.
About The Hub
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I am very pleased to see this happen! The last time I saw "ATOMIC BETTY" in the U.S. was on Cartoon Network in December 2005. They were in the middle of a five year agreement with Breakthrough Films (which Kevin Gillis had previously been associated with) to schedule it- yet after December 2005, the series vanished. What had happened was that new management had taken over, and decided THEY didn't need it on their schedule, yanking it off the air without any further notice- and allowing their contract with Breakthrough to expire in 2009, while preventing other cable networks from acquiring "ATOMIC BETTY" from them.
Now that it's on "The Hub", I can finally catch up with the "phantom" second season Cartoon Network never bothered to finish showing, as well as the rest of the series. Better late than never!
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