AtomFilms Brings Content To Pay-Per-View
AtomFilms has signed deals with TiVo, In Demand and Cisneros Television Group (CTG) to provide content for the offline networks. TiVo will feature AtomFilms' shorts on the company's digital video recorder channel. Programming will air on TIVO TAKES, TiVo Direct and the "Now Showing" section of TiVo Central. The deal also calls for the two firms to co-produce content under both brand names. In addition, starting in March, AtomFilms will be the exclusive provider of short content for In Demand's 28 million household pay-per-view subscribers. Finally, Atom's pact with CTG will send shorts to the I-SAT channel, the popular CORTOS show and cartoon channel Locomotion. This deal will strengthen AtomFilms presence in Latin America. AtomFilms earns 60% of its revenue from syndicating content online and offline, sponsorship deals and home video and DVD sales. These pacts will most likely send Shockwave.com programs to the new partners once Shockwave completes it acquisition of Atom.