Press Release from Atlantyca Ent.

CARTOONS ON THE BAY - (April 16th, 2010) - Atlantyca Entertainment, a cross-media entertainment company based in Italy, today announced a landmark agreement with China's CCTV Animation which grants Atlantyca exclusive broadcast and home video distribution rights throughout Europe to the English-language version of Monkey King (52 x 22"), it was announced by Atlantyca Entertainment CEO Claudia Mazzucco.

The new deal, one of the first of its kind between the most important Chinese animation content producer and a European distributor, is the result of Atlantyca Entertainment's commitment to work with the Chinese after opening a field office in Beijing this past January.

"We are thrilled to be one of the first European distributors to represent programming from China and look forward to using this agreement as the foundation for a new bridge for commerce between China and Italy," said Mazzucco.

"It is exciting to be working with Atlantyca Entertainment as we continue to close the gap and cross the bridge between our continents. This is a journey to share our beloved children's programming with the Western world and look forward to working with them on a number of other properties in the very near future," said CCTV Animation General Manager Wang Ying.

Monkey King is an animated series that combines 2D and 3D technology, developed and produced by CCTV Animation. It is based on the Chinese classic novel, Journey to the West, and includes key characters Monkey King, Six Ear Monkey, Jade Rabbit, Ginseng Fruit, Elder Monkey King and Elder White Deer (Nine Soul Saint).

About Atlantyca Entertainment:

Atlantyca Entertainment was established in September 2006, by leading Italian publishing entrepreneur and creator Pietro Marietti who with Elisabetta Dami, produced one of today's most successful junior publishing sensations, the celebrated kids book series Geronimo Stilton. A cross media entertainment company with production, licensing, publishing and a foreign rights sales divisions, Atlantyca Entertainment seeks co-production partners (and to acquire third party properties) to produce content for TV, movies, books and multi-media. The company, along with co-production partner Moonscoop, recently completed the production of the new animated series Geronimo Stilton which saw its European premiere in fall 2009.  

Atlantyca's foreign rights sales departments, the licensor of the Geronimo Stilton book series that is responsible for seeking new business opportunities for the books and all of its character spin-off franchises, has secured 1300 deals with publishers such as Random House US, Scholastic US, Planeta, Sun Ya, and 21st Century Publishing House . The publishing department aims to create, develop and produce loosely based book series based on new and popular animated series, and is currently developing novels for Moonscoop's Code Lyoko, Dive Olly Dive and Hero 108. Atlantyca Entertainment is responsible for the sales of foreign rights for Piemme children's books and properties, and through a dedicated foreign rights sales division has secured 1700 translation deals with 50 leading publishers around the world.  

The company's licensing division manages the international licensing initiatives for the Geronimo Stilton brand and is the appointed Italian licensing agent for Moonscoop's Code Lyoko, Growing Up Creepie and Dive Olly Dive. The division recently became the Italian licensing agent Le Petit Prince, and FitzRoy Media's Funny Face icon animated fruit characters. Atlantyca is a co-production partner and distributor (Italy only) for Dive Olly Dive (Season II) animated series. www.atlantyca.com  

About CCTV Animation Inc.: