Ann-Janine Murtagh, Publisher at HarperCollins Children's Books adds: "We have a fabulous history of building character brands here at HarperCollins, with a star studded line-up that includes Paddington, The Tiger that Came to Tea and The Cat in the Hat. We are delighted to welcome Bing Bunny to our list and add him to that stellar cast of literary stars. Our vision is to build the heritage brands of the future and this acquisition represents a benchmark moment in our strategic growth plans for our children's list. We truly believe Bing Bunny has game changing potential in the pre-school market and a unique, evergreen brand quality. Indeed, my own children grew up on Ted's award winning books and I am very much looking forward to introducing them to generations ahead."

Source: Acamar Films