Toys "R" Us Takes Teletubbies
TELETUBBIES producer Ragdoll has entered into a strategic partnership with Toys "R" Us, in which the two will work together to introduce a new line of TELETUBBIES merchandise. Under the terms of the agreement, Toys "R" Us will be the exclusive retailer for all new TELETUBBIES plush items sold in the U.S. and Canada for 2002-2003. The new line of TELETUBBIES plush product will make its exclusive debut at Toys "R" Us stores and on-line at Toysrus.com this fall. Ragdoll has a broadcast arrangement for TELETUBBIES with PBS through 2008.