At SIGGRAPH 2012, the conference for those who work in the exciting and innovative graphics industry, Imagination will be showing the latest PowerVR graphics technologies that are enabling fully compliant graphics acceleration for the latest generations of OpenGL ES, OpenGL, OpenCL, OpenRL™ and DirectX APIs across the industry's leading applications processors and devices.

Imagination will demonstrate, both on Booth 522 and at three Tech Talks during the show, how the future of all forms of graphics, whether rasterized or ray traced will be increasingly led by what happens on mobile devices like tablets and phones. Imagination will also be demonstrating the latest version of its PowerVR SDK and Toolchain with support for the latest operating systems including OpenGL ES 3.0.

Tech Talks at Siggraph 2012

Tuesday 7th, 17:05 – 18:00

PowerVR: Getting Great Graphics Performance with the PowerVR Insider SDK

Experts from the PowerVR Developer Technology team will give the low-down on what great new features have been added to the PowerVR Insider SDK and utilities. Learn how to tame textures, models, and shaders and incorporate these leading development tools into your workflow to produce smarter, more portable game code. Developers will then be taken on a deep-dive into the SDK’s performance tools: PVRTune and PVRTrace and how to use them and the PVRScope API to extract maximum performance from today’s leading mobile and handheld gaming platforms

Wednesday 7th, 14:15 – 15:15

Accelerating look development *with* Rhinoceros interactive ray traced viewports

Interactive ray tracing plugins for popular 3D packages (including Autodesk 3ds Max, Autodesk Maya and McNeel & Associates’ Rhinoceros) are now bringing final-frame photorealism to even the earliest stages of modeling and lighting and in doing so creating exciting new creative opportunities for artists and designers. 

Users of Rhino will learn how real-time ray traced viewports help a designer make better-informed creative choices, shorten review cycles and save time by reducing unnecessary and time-consuming preview renders compared to working with traditional OpenGL or Direct3D viewports.

Wednesday 7th, 17:05 – 18:00

Accelerating look development *with* Autodesk 3ds Max and Autodesk Maya interactive ray traced viewports

Interactive ray tracing plugins for popular 3D packages (including Autodesk 3ds Max, Autodesk Maya and McNeel & Associates Rhinoceros) are now bringing final-frame photorealism to even the earliest stages of modeling and lighting and in doing so creating exciting new creative opportunities for artists and designers. 

Users of 3ds Max and Maya will learn how real-time ray traced viewports help an artist or designer make better-informed creative choices, shorten review cycles and save time by reducing unnecessary and time-consuming preview renders compared to working with traditional OpenGL or Direct3D viewports.

About PowerVR

Imagination's PowerVR graphics technologies are licensed by world leading companies to power iconic products delivering the best in smartphone, tablet, TV and console apps and gaming.

PowerVR GPU technology is driven by one of the world’s largest engineering teams dedicated to graphics processor development. This is complemented by the industry’s most mature and extensive ecosystem of dedicated third party developers - PowerVR Insider, who have already created hundreds of thousands of apps optimised for PowerVR enabled devices.

Imagination’s PowerVR graphics technologies are the de facto standard for mobile and embedded graphics and have shipped in more than 800m devices. PowerVR Series6 is already in silicon with multiple partners. Among the PowerVR Series6 partners announced so far are HiSilicon, ST-Ericsson, Texas Instruments, Renesas Electronics and MediaTek. 

Source: Imagination Technologies