NVIDIA & Partners Transform Creative Workflow at NAB 2012

Posted In | News Categories: Business, Events, Technology | Geographic Region: North America | Event: NAB | Site Categories: Business, Events, Technology

At the 2012 NAB show, a number of companies are introducing support for NVIDIA Maximus technology, including Adobe, Blackmagic Design (DaVinci Resolve), Chaos Software (V-Ray RT), Cinnafilm (Dark Energy), eyeon Software (Fusion), GenArts (Sapphire) and Quantel (Pablo).

Blackmagic Design is excited to support NVIDIA’s new Maximus configurations for Windows with DaVinci Resolve,” said Grant Petty, chief executive officer of Blackmagic Design. “By combining a single NVIDIA Quadro and Tesla GPU with Resolve, customers will be able to enjoy incredibly high performance color correction features, such as the ability to process an uncompressed RGB HD resolution video with five layers of real time color correction and image blur at 24fps. With a single Quadro and four Tesla GPUs, colorists using Resolve are able to color correct more than 20 layers of HD video in real time. 

“We’ve seen the adoption of GPU computing more than double by software vendors in just one short year from NAB 2011 until today,” said Greg Estes, industry executive, media and entertainment for NVIDIA. “It’s pretty clear that customers across the content creation spectrum are embracing NVIDIA CUDA as the architecture of choice for GPU computing, and our software partners are seeing that they can grow their business by being on the forefront of this trend.”

NVIDIA Quadro and Tesla GPUs both feature innovative NVIDIA CUDA architecture, and NVIDIA Quadro GPUs feature unique stereo 3D capabilities, support for low-latency SDI video I/O, and support for multiple displays of up to 4K resolution from a single system.







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