“The imagery created by LightWave users and studios and the yearly awards and recognitions for that work speaks for itself,” said Rob Powers, vice president, 3D development, NewTek. “LightWave has an indisputable track record in the industry and allows studios and individuals to continually turn out award-winning work on time, on schedule, on budget and with a profit. If you are doing feature film effects, prime time TV, commercial work, music videos, or a science fiction project and you’re not using LightWave in your pipeline, you should reconsider your approach.”

About LightWave
NewTek LightWave 3D combines a state-of-the-art renderer with powerful, intuitive modeling, and animation tools. Tools that may cost extra in other professional 3D applications are part of the product package, including 999 free cross-platform render nodes, support for Windows and Mac UB 64 and 32-bit operating systems, free technical support and more. LightWave is enjoyed worldwide, as a complete 3D production solution for feature film and television visual effects, broadcast design, print graphics, visualization, game development, and Web. LightWave is responsible for more artists winning Emmy Awards than any other 3D application.

Pricing and Availability
LightWave 10 will begin shipping in Q4 2010. Artists may gain access to preview builds of LightWave 10 immediately through NewTek SIGGRAPH special offers.

* LightWave v9 for US$895 which includes a free upgrade to LightWave 10 and membership in LightWave HardCORE with immediate access to preview builds of LightWave 10
* LightWave v9 upgrade for US$495 which includes a free upgrade to LightWave 10 and membership in LightWave HardCORE with immediate access to preview builds of LightWave 10
* LightWave HardCORE membership for US$495 which includes a free upgrade to LightWave 10 and membership in LightWave HardCORE with immediate access to preview builds of LightWave 10

When LightWave 10 ships in Q4 2010 it will be available for a suggested retail price of US$1,495.00 LightWave 10 upgrades will be available for US$695. Educational pricing is also available. For more information, please visit or call NewTek Sales at 800-368-5441. International callers dial +1-210-370-8000.

About NewTek
Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in 3D animation and special effects tools, portable live production and video editing including LightWave 3D, the TriCaster product line and 3PLAY. NewTek has won numerous industry accolades, including two Emmy Awards. NewTek products have been used in blockbuster films and television shows, including "Avatar," "Repo Men," "Alice in Wonderland," "Tintin," "The Dark Knight," "Iron Man," "Caprica," "V," "CSI: Crime Scene Investigation," "Lost," "Fringe" and more.
 
NewTek is privately owned and based in San Antonio, Texas.  For more information, please visit: www.newtek.com.