HP Powers Madagascar 3
Press release from HP:
HP technology was used to help DreamWorks animators solve the artistic challenges that bring Europe’s Most Wanted to the big screen in the third installment of the blockbuster Madagascar franchise. It is the first time that global audiences can experience a Madagascar film in 3-D. The original film was released in 2005 and, together with its 2008 sequel, grossed $1.1 billion at the worldwide box office.
DreamWorks used HP technology that included HP Converged Infrastructure, HP Z Workstations, HP networking and server solutions, and digital rendering resources to create a new level of richness in an animated film.
“Our goal with every film is to push the limits of our creativity to bring the story to life for the audience,” said Ed Leonard, chief technology officer, DreamWorks Animation. “HP technology enables our artists to exceed those limits and focus on creating the most powerful 3-D animation experience.”
DreamWorks Animation uses HP technology throughout the production cycle, for everything from day-to-day tasks to developing the most detailed animation scenes and processing massive amounts of rendering data. Throughout the years, HP technology has played an integral role in creating DreamWorks’ groundbreaking animated features, including the Shrek series, How to Train Your Dragon, Kung Fu Panda, Kung Fu Panda 2 and Puss in Boots.
Madagascar 3 tapped the power of several HP technologies, including: