Ford Uses Hollywood Motion-Capture Software Behind Avatar to Improve Vehicle Designs
The PVM, an adjustable physical device that can be scaled to the actual dimensions of a car or truck, provides an even greater realistic experience by adding the element of touch.
"We set up key dimensions – steering wheel, gas, brake, center stack, etc. – and then we put the virtual world around that physical model,” said Baron. “Instead of being in a room, you’re actually sitting in a representation of the vehicle. You can touch and feel most everything, but what you’re looking at is digital.”
Both virtual design tools help Ford improve the design aesthetics, engineering and ergonomics of its cars and trucks. They also enable the company to bring products to market faster and more cost effectively.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.