Today's print edition of THE HOLLYWOOD REPORTER features a 3D print ad promoting CLOUDY WITH A CHANCE OF MEATBALLS.

Made by Virtual Images, which has creating 3D packaging for DVDs, the ad is on the cover of today's edition, marking the first time the company's technology has reached the cover of a magazine. THE HOLLYWOOD REPORTER has an exclusive relationship with the company, but terms of the deal are being withheld.