“The proliferation of digital camera formats is rapidly changing the world of dailies, and Advanced Dailies has become the new baseline in the industry,” said Duck Grossberg, DIT and colorist for such projects as The Life of Pi and Real Steel. “I’m now required to manage an entire workflow that includes multiple cameras, syncing audio and color-correcting clips, all on-location. I love SCRATCH Lab because it’s the only tool that allows me to organize my media any way I want -- by card or reel, by scene and take, or by camera type -- and then visually represent the whole shoot in one single timeline. And with Lab’s state-of-the-art look and color management, metadata handling, audio sync and rendering templates, I can crank out an hour of Advanced Dailies in less than 45 minutes. It’s incredible how fast and accurate it is to work this way.”

New SCRATCH Lab v7 delivers the features and performance demanded by Advanced Dailies workflows:

• Organize your media any way you want: by reels or cards, by scene and take, or by camera type, and then visually represent all the media from a shoot in a single, ultimate timeline view
• Flexibly manage any metadata and timecode and even create it, if need be
• Access scene and take metadata globally through Lab's unique media browser, or in the context of a single shot, via a new metadata stack
• Clip name and reel ID file masking
• Generate custom columns in metadata stack
• View any track or output stack from player
• Generate timecode and reel ID per construct
• Support for metadata burn-ins, including Flash burns (ability to have metadata burn-ins appear over a specified number of frames)and Flash guides (same as flash burns, but with safe action/text and aspect guides)
• Support for more real-time native camera formats than any other software, including RED Epic, ARRI Alexa, Sony F55 and F65, Canon C500 and C300, Phantom Miro, DSLR and GoPro
• Advanced LUT support, including Cube LUT support and 3D LUTs via a browser
• Full ACES compliance
• The most powerful audio sync in the industry, with multiple ways to sync audio even if timecode is wrong or missing: Automatically, via timecode, Via analysis of the audio waveform, Full manual control If no access to timecode or a slate
• Wicked-fast background rendering, eliminating the need for a dedicated render machine
• Powerful and flexible means to set up templates to maximize efficiently and minimize errors

 The price for SCRATCH v7 remains unchanged at $20,995. Likewise, SCRATCH Lab is still priced at $5,990. Both prices include first year’s maintenance and support. A Site License Subscription is also available for SCRATCH and SCRATCH Lab v7, and is priced at $33,000 USD, annually (including maintenance and support for the period).

ASSIMILATE’s SCRATCH real-time digital workflow and post-production tools have proven essential to the successful creation of thousands of major studio and independent features, commercials, television shows, music videos and corporate productions. Both SCRATCH and SCRATCH Lab, running on Windows and Mac OS X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo/3D productions.

Source: Assimilate