Santa Clara, CA – ASSIMILATE, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, is now shipping the next generation of its SCRATCH and SCRATCH Lab products. SCRATCH v7 features a powerful new suite of enhanced 3D compositing tools that integrate seamlessly into its world-class color-grading, data management and finishing system to allow far faster, more fluid and more cost-effective DI sessions, known as Creative DI.

“SCRATCH v7 is a huge time-saver for me,” said Julio Macat ASC, the cinematographer behind blockbuster hits such as Home Alone and Wedding Crashers. “During our shoot of Universal Pictures’ Pitch Perfect, we used SCRATCH to do the creative DI. I found the SCRATCH DI session to be far more fluid and much faster than anything I’ve experienced before. With the savvy hands of Leandro Marini at the helm, we were able to do color timing side-by-side with items like object replacement, beauty work on women's faces, and even some VFX – such as changing skies, adding assorted lens flares and creating or extending light beams from lighting instruments that couldn't be practically photographed – right inside of SCRATCH. This was all quickly achieved without time delays, which can interrupt the creative process. The faster you go, the more DI work you can do. It was an eye-opening experience for me, and I know all directors of photography will fall in love with this way of working. Creative DI is a great step forward in helping cinematographers reach their visual goals, and I look forward to sharing what I've learned with my colleagues at the ASC.”

SCRATCH v7 is the first real-time, client-attended toolset in the industry to deliver a consistent, integrated user-interface across both production dailies and creative DI. This consistency offers a synergy between production and post-production that allows directors and producers of features, commercials, spots and episodic television to dramatically enhance creativity while significantly improving productivity.

Enhanced creative tools to enable creative DI:

• An expanded compositing toolset with a new 3D camera model, featuring an improved OFX plug-in environment and plug-in workflow
• Full-peer interactivity between all SCRATCH features and critical VFX plug-ins, such as Sapphire, Neat Video, ReelSmart Motion Blur, Beauty Box, mocha Pro and more  
• Ability to nest layers and apply color grades to groups of layers
• New rendering features, including directional and motion blur, multi-sampling, and bit-map filtering
• An entirely new, flexible viewing model that displays content in a far more intuitive manner

Extended native camera support for Phantom Miro, Canon C500 and C300, Black Magic Cinema Camera (BMCC), the latest ARRI Debayer algorithm, Sony F55 and F65 native high frame rate and RED 5K.

SCRATCH v7 includes full support for the entire ACES specification including the file format, color space, and device and rendering transforms

 Planar tracking data import from Imagineer System's mocha Pro v3: New support and process for SRATCH users to import mocha's planar tracking data for transform, scale, rotation and corner pin perspective. With the new mocha Pro-to-SCRATCH workflow, artists can seamlessly tackle the most difficult motion tracking shots for screen inserts, match moves, set extensions and image stabilization.

SCRATCH Lab v7: The Power of Advanced Dailies at Your Fingertips

SCRATCH Lab v7 is leading the Advanced Dailies revolution by meeting the highly complex challenges of managing media and metadata from any number of different cameras into a single timeline, quickly syncing audio whether you have accurate timecode or not, color correcting and creating looks in real-time, and providing wicked-fast rendering simultaneously for many different deliverable formats for review and editorial -- all on-location.