From a service perspective, cloud-based video encoding specialists Zencoder have built their offering on the AWS infrastructure and integrated Aspera fasp transport technology to further speed up their customers’ content delivery workflows.

“Video encoding belongs in the cloud. Our customers want to take advantage of the parallel encoding that we offer through Amazon Web Services,” said Jon Dahl, CEO of Zencoder. “Using Aspera, they can get their large media files into Amazon S3 fast, and the resulting transcoding workflows are 8-10 times faster than the time it typically takes to prepare new titles for worldwide distribution.”

For more information on how Aspera delivers on the promise of the cloud, please visit cloud.asperasoft.com starting Monday April 16, 2012, or contact the Aspera on-demand team at ondemand@asperasoft.com.

Details on Aspera’s cloud activities at NAB 2012

Amazon Web Services on the Aspera Booth

April 16-19, Booth SL10315, South Hall, Las Vegas Convention Center

Cloud infrastructure partner Amazon Web Services will have a permanent demo station on the Aspera booth to showcase the combined AWS and Aspera solutions for high-performance storage, processing and distribution in the cloud, Visitors will be able to spend time with Aspera and AWS experts to discover how media companies large and small can now take full advantage of integrated media workflows at scale on AWS, to deliver on the promise of the cloud to transform their businesses.

Cloud Computing Conference at NAB

April 16, Room N232, North Hall, Las Vegas Convention Center.

Aspera is a proud sponsor and actively involved in the Cloud Computing Conference as part of the official NAB conference program. Organized by the Distributed Computing Industry Association (www.dcia.info), this full-day conference will demonstrate how software developers are addressing two major concerns with respect to cloud-based solutions for video delivery – reliability and security. Experts will provide a senior management overview of how cloud-based solutions positively impact each stage of the content distribution chain. From collaboration and post-production to storage, delivery, and analytics, decision makers responsible for accomplishing their content-related missions will find this a must-attend event.

Aspera president and co-founder, Michelle Munson, will be a featured speaker at the event, as part of the “Advanced Capabilities, New Features, Cost Advantages of Cloud Computing Solutions” alongside other industry experts.

Aspera and Amazon Web Services Cloud Reception

April 17, 5pm, Booth SL10315

Be sure to join the Aspera and AWS teams for an informal cocktail reception on the Aspera booth, Tuesday, April 17, starting at 5pm. Don’t miss this opportunity to network with the broadcast community and discuss the benefits of taking your content supply chain to the cloud.