Adobe Previews Major Update to Creative Cloud Video Tools
“Professional video is a dynamic industry where things change fast. Broadcasters and Video Pros have limited resources and are under increasing pressure to deliver more on shorter timelines and smaller budgets, so they need solutions that streamline workflows and enable more efficiency,” said Bill Roberts, Adobe’s director of video product management. “We have seen rapid adoption of our video tools in Creative Cloud and are excited that less than five months after a milestone Creative Cloud release, we’re able to preview significant new features and services. We make an active effort to listen to our customers and develop solutions to address industry challenges and both Creative Cloud and Adobe Anywhere give us a great platform to quickly deliver those enhancements.”
“Our work evolves with technology, so it is cost effective for us to take advantage of the Adobe Creative Cloud model,” commented Patrick Dahl, Co‐founder, Banner Collective post-production for Chicago Blackhawks. “Adobe invests in its video products and it’s incredible to see how far they have come. Why wouldn’t you want immediate access to all of the great new offerings?”
“The move to Adobe Creative Cloud for software delivery really opens up a huge mindset change for us on the end user side,” said Walter Biscardi, Jr., Principal, Biscardi Creative Media. “It’s awesome to know that not only is every tool in the toolbox available to us, but instead of waiting months or a year to see a new feature rolled out, Adobe can now implement changes and features as they are ready. That’s huge to know that new tools will be in our hands faster than ever before.”
“We spend 90 percent of our time in Adobe After Effects CC, so any features that save us time and fuel our creativity are appreciated,” said Stephen Lawes, Creative Director, Cantina Creative. “In After Effects CC there’s a lot to love -- from the new Cinema4D integration and the improved 3D tracker to the addition of Refine Edge to the Roto Brush and improved scaling algorithms -- it all has a positive impact on our workflow.”
“For quick turnaround jobs, Adobe Premiere Pro CC nails it,” said Gerard Tay, Film and TV Editor. “I can edit faster than in Final Cut Pro 7 because I don’t have to transcode, the trim tools are better, and I can use features such as Hover Scrub to cut a montage incredibly quickly.”
Membership Plans and Availability:
This major update to the video tools in Creative Cloud is expected to be available in mid-October 2013. Current Creative Cloud members receive all of this innovation as part of their existing membership, at no extra cost. Special promotional pricing is available to existing customers who own CS3 or later. Individual, education, team, government and enterprise membership plans are available. For pricing details, visit: https://creative.adobe.com/plans.
New enhancements for Adobe Anywhere for video are expected to be available in mid-October.
See New Video Tools at Create Now World Tour
Adobe’s new video tools will be showcased at the company’s upcoming Create Now World Tour. At these free seminars, Adobe evangelists will share tips and techniques to create and share standout work, using Creative Cloud. Create Now enables creatives to meet the experts, watch amazing demonstrations, learn new skills, network with peers, and get answers to workflow questions. The first event is September 19, in San Francisco, California. More information is available at: www.adobeeventsonline.com/createevent.
Source: Adobe Systems Incorporated