"Our video editors need to work with a large variety of digital assets and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant turnaround news edits as well as long-form feature edits without compromising speed or creativity," said Moritz Gimbel, head of production at Bloomberg TV International. "Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time."

Discussing the Future of Film and Video
On Sunday, April 15 at 10:30 a.m. PT in room N249, Adobe will participate in the Post|Production World keynote titled, “How Creativity and Technology Merge to Influence Storytelling and Film.” Steve Wozniak, Fusion-io chief scientist, along with Vincent Brisebois, visual computing industry manager at Fusion-io, and Rob Legato, two-time Academy Award-winning visual effects supervisor, will join Steve Forde, Adobe After Effects product manager, on stage to discuss how creativity and advances in digital technology can work together to develop engaging storytelling.

On Tuesday, April 17 at 9 a.m. PT in room N249, Jeremy Helfand, vice president of monetization from Adobe will join Joe Alicata of ESPN Digital Media, Bismarck Lepe of Ooyala and Steve Raymond of Big Frame to discuss the changing landscape for delivering online media and the various ways media companies can monetize their content across multiple platforms. The session, “Monetizing Viewership in a Multiplatform Environment,” will address social media, games and Web video and the impact they’ve had on how advertising dollars are spent.