Press release from Adobe:

SAN JOSE, CA — At the annual National Association of Broadcasters (NAB) Show, Adobe will showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetize high-quality productions across multiple screens. Highlights of the show will include the first public demonstrations of Adobe Creative Suite 6 Production Premium – including major updates for Adobe Premiere Pro CS6 and Adobe After Effects CS6 – before its official release, showcasing the software’s blazingly fast performance and tight integration that enables video professionals to work efficiently and streamline workflows. Adobe will demonstrate its new solutions along with key customer and partner-focused initiatives during the 2012 NAB Show at its booth #SL2624 in the Las Vegas Convention Center, April 16 – 19. Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the NAB exhibition.

“With the upcoming release of Creative Suite 6 Production Premium, which we are revealing at NAB, Adobe is redefining the content creation workflow,” said Jim Guerard, vice president and general manager, Video Solutions, Adobe. ”This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital video industry creates and consumes rich media.”

Creative Suite 6 Production Premium Takes the Stage
Creative Suite 6 Production Premium, the complete solution at the heart of any production workflow for video professionals, is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools including powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Story, Adobe Media Encoder and Adobe Photoshop, along with two new tools, Adobe SpeedGrade CS6 for professional color grading, and Adobe Prelude™ CS6, an elegant solution for the process of ingest, logging and transcoding, essential tasks in a modern file-based workflow. For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming and OpenCL support in the new turbo-charged Mercury Playback Engine. After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.

Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows and new distribution models.

Changing Today’s Broadcast Landscape
Adobe is dedicated to boosting video professionals’ productivity, giving them a dependable and seamless solution to plan, produce and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their workflows to meet today’s demands for delivering content to multiple screens. Top global broadcasters including BBC, CBS Sports Network, CNN, Hearst, Media General and NRK are turning to Adobe Creative Suite Production Premium for a  more complete plan-to-playback, file-based solution.