Adobe Drives Innovation with New Video Workflows at NAB 2013
“Adobe’s video tools just keep getting faster and more powerful with each new release,” says Adam Pertofsky, award-winning editor and partner at Rock Paper Scissors. “When I’m editing commercials, speed and flexibility are critical. There are so many great new features in Adobe Premiere Pro that are clearly designed with editors in mind. And the integration of Adobe video tools allow me to forget about the technology and focus on the most important part of my job as an editor - thinking creatively.”
A powerful new version of Adobe After Effects brings motion graphics and visual effects artists more creative possibilities and allows them to work easily in 3D with the new Live 3D Pipeline with Maxon Cinema4D integration. The Refine Edge tool enables faster, superior rotoscoping results and the Warp Stabilizer VFX feature allows users to stabilize a specific portion of a shot. New creative tools in Adobe Audition include Sound Remover and Preview Editor to help improve overall sound quality.
Logging and ingest tool Adobe Prelude has matured since its release at NAB 2012, with new ability to scrub thumbnails in the project panel to quickly see imported footage – a top customer-requested feature. Adobe Prelude now also adds metadata during ingest, and editing is faster with new Adobe Story panels giving Adobe Prelude and Adobe Premiere Pro users access to Story scripts, and ability to match the script to clips and using Speech to Text analysis.
Discussing the Fusion of New Media and Filmmaking
On Sunday, April 7, at 10:30 a.m. in room N250, Adobe will lead the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel will feature Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who will join moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together.
At NAB, Adobe is previewing the next generation of its professional video and audio products that are not yet publicly available. Learn more about the next versions of Adobe’s pro video and audio tools at: www.adobe.com/go/nab_reveal. More information about Adobe's next generation of creative tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, CA.
Source: Adobe Systems, Incorporated