Adobe Drives Innovation with New Video Workflows at NAB 2013
SAN JOSE, CA -- At the annual National Association of Broadcasters (NAB) Show, Adobe Systems will showcase new software and video technology that is transforming the way broadcasters, filmmakers and video professionals create and deliver high-quality productions across multiple screens. Highlights of the show include the first public demonstrations of the next generation of Adobe’s flagship video tools including Adobe Premiere Pro, Adobe After Effects, SpeedGrade, Adobe Audition, Adobe Prelude, Adobe Media Encoder and Adobe Story before their official release. NAB attendees will see a modern, highly-interoperable set of video tools that enable fast, seamless workflows.
Adobe is also announcing Adobe Anywhere for video, a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network. Adobe will demonstrate its new solutions during the NAB 2013 Show at its booth ##SL3910, South Hall in the Las Vegas Convention Center, April 8 – 11. Adobe professional video and broadcast tools will also be presented in nearly 100 partner booths throughout the NAB exhibition.
The company also announced it is offering a special offer aimed at video professionals in North America to join Adobe Creative Cloudfor $29.99 a month for their first year, which is 40 percent off the regular price of an annual membership to Adobe Creative Cloud. Although the new features being previewed at NAB are not yet publicly available, one of the major benefits of Adobe Creative Cloud membership is that members get access to the latest upgrades and features as soon as they are released for no additional cost. This offer is valid through April 19, 2013.
The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award-winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013.
“Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today’s evolving video industry,” said Steve Warner, vice president of product development at Adobe. “Adobe’s video tools revealed today provide content creators with one powerful toolset to help them produce exceptional content and streamline workflows. From Academy-award-winning filmmakers like the Coen brothers to global broadcasters, these innovative tools are what will continue to drive the shift to Adobe video solutions across the broadcast and media industries.”
Revealing the Future of Video and Audio
At NAB, Adobe will provide a sneak peek of new features coming to Adobe’s professional video tools. Innovative features in the upcoming versions of the tools will give users more creative control, so they can tell their story with more impact, as well as speed up daily tasks with powerful performance and productivity enhancements. The next version of Adobe Premiere Pro boasts new editing features including Editing Finesse and Link & Locate to quickly relink media for a faster workflow. It also has improved color grading with the Lumetri Deep Color Engine to easily apply rich color grading looks directly in Adobe Premiere Pro or send files to the newly redesigned user interface of Adobe SpeedGrade, for precise control over every aspect of a production’s color and light.