Reinforcing their status as an incubator of up-and-coming talent, TEAK has successfully ushered the first live-action television directing job for accomplished still photographer Kate Powers.
Press Release from TEAK
Reinforcing their status as an incubator of up-and-coming talent, TEAK has successfully ushered the first live-action television directing job for accomplished still photographer Kate Powers. TEAK's Sean Shafer handled all editing for the two :30s, which promoted SHN - the official site of Broadway in San Francisco - and ran during the Tony Awards.
The spots thread together a series of black-and-white testimonials from passionate theatergoers, from the woman who's seen Wicked 18 times to the man who keeps a box stuffed with the ticket stubs of every Broadway show he's ever seen, creating a dynamic portrait of SHN's diverse and passionate fan base.
"Kate's gift for evoking raw, entertaining performances out of real people shines in this campaign," noted EP Greg Martinez. "Her keen attention to both composition and lighting help to highlight the beautiful, natural quality of the theatergoers."Credits:
Client: SHNSpot Title: BrandAir Date: June 2010
Agency: Addis CresonAccount Director/Vice President: Mark GalbraithCreative Director: John CresonArt Director: Magdalena HladkaCopywriter: Tom ParretteProject Manager: Mark Gailbraith
Prod/Post Company: TEAKDirector: Kate PowersDP: Alastair McKevittEditor: Sean ShaferAsst. Editor: Jeff LopusMotion Graphics: Sean TurnerExec. Producer: Greg MartinezPost Producer: Jan FreiLine Producer: Ynze Bijl
Music Company: Cordovan Music + SoundComposer: Greg Reeves
About TEAK:TEAK is a San Francisco-based collective of film, editorial, animation and interactive content creators whose medium is everything digital. The dynamic full-service production, post-production, motion graphics, and interactive media studio features a roster of directors, editors, VFX artists, designers, animators web developers who form a creative think tank of talent that crafts unique viral campaigns, commercials, and branded entertainment. TEAK strives to deliver a complete online brand experience with a custom-built integrated digital development center, where they do digital planning and front and back-end site building, and create branded content, including video shooting, editing, and animating. TEAK's clients include major ad agencies and direct-to-client relationships with brands such as Google and Sony.
Rick DeMott
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