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Target Signs New Licenses for PlayStation IPs, Invizimals

Target Entertainment continues to expand its licensing programmes for PlayStation IPs (Intellectual Properties) with the announcement of several new deals for Invizimals.

Press Release from Target Entertainment

London:  Target Entertainment continues to expand its licensing programmes for PlayStation IPs (Intellectual Properties) with the announcement of several new deals for Invizimals.

In Spain and Portugal, Panini Espana SA has signed a license for a range of products including trading cards, trading card games and photocards. In the same territory, leading toy manufacturer Comansi will produce a series of figurines and Safta will be producing stationery and bags. Both deals have been negotiated by BRB, Target’s sub-agent in the territory.

Meanwhile, The Licensing Factory, Target’s Italian sub-agent has engaged Edibas Collection BV to develop card games, card albums and mini figurines.

Targeted at boys and girls aged 7 years+, Invizimals is a unique monster hunting game for PSP (PlayStation Portable).  Utilizing the PSP camera, children can hunt and capture up to 120 invisible monsters in the real world. Once captured, they can train and evolve their monsters then pit them against each other in battle either online or with friends.

Richard Woolf, director of licensing at Target Entertainment, says: “Invizimals is an exciting and magical game appealing to both boys and girls and we are delighted to kick off the licensing activities with a host of leading licensees from Southern Europe.”

Target Entertainment is a leading international production and rights management business. With offices in the UK and USA, it produces content and manages rights and brands.  Target Entertainment was formed by CEO Alison Rayson as an international TV distribution company in 1998. In 2004 it launched entertainment production, licensing, and home entertainment divisions. Since then it has expanded further by setting up a children’s and family production division. In 2007 Target acquired UK distribution company Minotaur International. In August 2010 Target was acquired by leading all-rights distributor, The Metrodome Group.

More about Metrodome Group PLC:Metrodome Group PLC is an AIM-listed holding company which owns Metrodome Distribution and Target Entertainment.

Metrodome Group PLC is actively looking at further merger and acquisition deals, and has announced its intention to move into international film sales. Metrodome Group PLC plans to offer producers and rights owners a one-stop shop for international exploitation of their product, whilst continuing to expand its own production ambitions.

Metrodome Distribution is one of the leading independent film distributors in the UK, acquiring films and other product for exploitation in cinemas, on DVD & VOD, and via broadcast. Metrodome Distribution is also active in co-production, with its first two feature films slated for release in 2011, and has a first look deal with film production company Neon Park.

Target Entertainment is a leading international rights management business, representing producers and content owners across different genres and across all media and non-broadcast platforms.  Clients include Living TV Group, MTV, BBC, Sony Computer Entertainment Europe and Chapman Entertainment.

Metrodome Distribution and Target Entertainment, wholly owned subsidiaries of Metrodome Group PLC, boast combined annual revenues of over £20 million.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation 3, PlayStation 2, PSP (PlayStation Portable) and PlayStation Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 38 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 146.1 million systems worldwide.  Since its launch at the end of 2004, over 62.7 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 51.1 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 980 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or http://blog.eu.playstation.com/

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