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Target Entertainment Group Links Up With m4e AG

Target Entertainment Group has appointed m4e AG as the licensing sub-agent for PlayStation software IPs (intellectual properties) in Germany, Austria and Switzerland. In addition, m4e subsidiary Telescreen will act as the sub-agent in Benelux.

Press Release from Target Entertainment

Target Entertainment Group has appointed m4e AG as the licensing sub-agent for PlayStation software IPs (intellectual properties) in Germany, Austria and Switzerland. In addition, m4e subsidiary Telescreen will act as the sub-agent in Benelux.

The appointment will see m4e manage a merchandise programme spanning all consumer products categories excluding PlayStation peripherals and PlayStation specific accessories. The company will launch the programme at the German Licensing Market, held in Munich on November 4, 2009.

Helen Howells, global brand director at Target Entertainment Group said:

"We are really looking forward to working with m4e and Telescreen to develop the licensing opportunities for Playstation IP’s in Western Europe.  Like Target, m4e is a forward thinking company that has identified gaming as an important entertainment platform and a key growth area for the licensing business.”

Peter Kleinschmidt, SVP, group marketing, brand management and business development at m4e added:

“Sony PlayStation is a very strong and powerful brand and games like SingStar or Gran Turismo have sold millions of units in Europe alone – a perfect basis to enter into the licensing business and to develop a broad and high quality merchandising programme for a steadily growing target group.”

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