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Taffy Ent. Signs Licensing Deal for SamSam

Taffy Ent. has signed a major licensing deal with Spin Master for debut show SAMSAM.

Launching at MIP-TV and represented by Taffy Ent., SAMSAM is a new comicbook based 3D animated television property produced by Bayard Jeunesse Animation in HD with a first season of 52x7. Toronto-based Spin Master Ltd. has been granted the master toy license for the U.S., Canada and the U.K. Spin Master will initially focus on figures, plush, role-play and activity toy categories as well as a range of its trademark Marshmallow foam furniture.

Aimed at 4-6 year olds and created by Serge Bloch, SamSam is the smallest of superheroes. With SamTeddy and his superhero parents, SamSam ventures into space in his SamSaucer and fights monsters representing his childhood fears.

Axel Dauchez, md of MoonScoop, said, SAMSAM is an innovative property for this age-range and were delighted by the commitment to the property at such an early stage. Spin Master is the perfect toy partner for SAMSAM and were delighted to build a long term partnership with them.

Lionel Marty, evp sales and acquisitions at Taffy Ent., said, Were thrilled to kick off our first market as Taffy Ent. with this deal and have had a great response to the series from television buyers. This promises to be a fantastic MIPTV as we present what is one of the best kids and animation catalogues in the business to the international market.

Ronnen Harary, co-ceo Spin Master Ltd., said, Taffy Ent. is considered one of the premier animation houses today, and weve always admired their unique, cutting-edge work. Were delighted to be selected as master toy license for SAMSAM and look forward to a long term partnership with them.

Adam Beder, vp, global licensing Spin Master Ltd., said, Spin Master has built a reputation as being selective when looking for licensing partners and properties. We are pleased after two years of searching for the next great pre-school property to be able to say we found it. SamSam is a unique and delightful property that lends itself to toys perfectly.

Bernard Vigier, md of Bayard, is proud to see that SAMSAM has received so much interest in the international market. He said, We are happy to see that the heroes created by Serge Bloch have proved popular in the international market. We have always been confident in Serges work and we are very pleased that our collaboration with Taffy Entertainment opens doors to an international career for the little super hero SamSam.

At MIP-TV, Taffy Ent. is at stand R27.18. The recent merger of MoonScoop and MYPs distribution, marketing and licensing activities under the Taffy Ent. banner has resulted in a library which combines some of the most successful properties and best-loved animated creations in the global television market.

Taffy Ent. is the worldwide distribution, brand management and family entertainment company owned and operated jointly by well-known animation producers Mike Young Prods. (MYP) and Moon Scoop. With offices in Paris, Los Angeles and London, the company has production, distribution and licensing facilities, as well as a library that includes more than 2,400 half hours of animation. For further information, visit

Spin Master Ltd. is a multi-category childrens entertainment company that, since 1994, has been designing, developing, manufacturing and marketing consumer products for children around the world. Spin Master employs more than 300 people with offices in Toronto, New York, London, Paris, Hong Kong and China. For more information, visit

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Rick DeMott
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