Taffy Ent. has signed a deal with Korean-based Sunwoo Ent. to distribute Sunwoo's hot new anime style series, MIXMASTER: THE KING OF CARDS. The deal will call on Taffy to manage worldwide rights (excluding Asia) for the series in all categories including television, home entertainment, licensing, merchandising, master toy, Internet as well as both online and mobile trading card games. The multi-platform deal was unveiled at MIPCOM and MIPCOM Jr. this week.
The 2D action/comedy, aimed at kids 7-12, is produced by Sunwoo Ent. and is available as 39x22 episodes. The series follows the residents of small town Gambridge as they discover that the real world has mixed with a magical game world, called "Atreia." Monsters run wild, an evil prince plots his conquest and the fate of Gambridge town hangs in the balance as infamous slacker and young hero Ditt realizes his fate as the legendary hero and savior of mankind: the MixMaster.
Taffy Ent.'s evp Regis Brown, responsible for brokering the deal, said, "This deal marks a new chapter for us as a company. We're delighted to be working with such internationally recognized quality product. This is a deal I am very proud off."
Taffy Ent.'s Bill Schultz added, "This deal qualifies Taffy Ent.'s position as a key player in worldwide rights and distribution, beyond its scope of distributing and licensing sister company Mike Young Prods.' product."
Moonju Kang, gm of Sunwoo Ent., added, "In today's market, it's not enough to have an animated series. To truly make an impact a show must be surrounded by a brand. MIXMASTER started simply as an online role playing game, and we have built upon that base, creating an online and offline trading card game, a line of merchandise and licensing and a 39 episode animated series. But before any of these businesses can succeed, the audience must be drawn in by a story that is unique and exciting, with characters who are refreshing and likable. This is the foundation of MIXMASTER.
Jae Moh, president of Sunwoo Ent. USA, added, "Each battle is driven by our characters' need to mix their monsters and find the right combination to win. Mixing is an element that not only makes the show more exciting (because creatures are magically transformed and improved and make imaginative new characters), but also mixing engages the TV-viewer and game-player's mind-because reasoning between the strengths and weaknesses of their monsters is the only way to win."
Sunwoo will additionally present THE NIGHT B4 CHRISTMAS and pre-school series WILD ANIMAL BABY at this year's MIPCOM. Taffy Ent. will also present DIVE! OLLY! DIVE!, GROWING UP CREEPIE, I GOT A ROCKET, QUANTUM RAY and EL CORAZON at stand R34.14.
Taffy Ent. is a subsidiary of Mike Young Prods., a MoonScoop company and one of the largest independent animation studios in the world. Taffy Ent. is a rights management and distribution company. The company distributes to leading broadcasters in 160 countries around the world and also operates a consumer products division. Led by three of leading producers partners Mike Young, Liz Young and Bill Schultz the studio's staff includes animators, artists, writers and producers as well as sales, marketing and administrative executives. For more information, visit www.taffyentertainment.com.
Sunwoo Ent. offers a wide array of entertainment products and services. Founded in 1974 as a live-action commercial production company called Sunwoo Prods., it has since grown into the multiple facets of Sunwoo Ent., which have animated hundreds of episodes of the most popular television series including Nickelodeon's ALL GROWN UP, Disney's LILO AND STITCH and Paramount Pictures' RUGRATS IN PARIS and THE WILD THORNBERRYS MOVIE. Sunwoo also creates and delivers 3D animation, online and mobile content, feature films, television advertising and promotional services. For more information, visit www.sunwoo.com