In this spot for Dulux paint, “Weather,” The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real.
Announcement from The Sweet Shop:
What if a paint sample gave you a peek into the future? Just a quick little journey where you could see what your house looks in any weather and in any storm?
In this spot for Dulux paint, “Weather,” The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.
“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed the animation on their house themselves.”
Agency: Clemenger BBDO, Wellington Client: Dulux
Art Director: Brigid Alkema Copywriter: Mitch Alison Producer: Martin Gray
Production Company: The Sweet Shop Director: Melanie Bridge
Producer: Cindy Kavanagh DOP: Ian McCarroll VFX Supervisor: Glen Atkin Post Production: Digi Post
Jennifer Wolfe is Director of News & Content at Animation World Network.