Disney Theatrical Productions taps Sweet Sadie, Inc. to create emotional video commemorating the 15th anniversary of the debut of “The Lion King” on Broadway.
New York, NY -- “A call was heard in New York that echoed around the world” was the emotional theme of a video produced by boutique creative production company Sweet Sadie, Inc. for Disney Theatrical Productions commemorating the 15th anniversary of The Lion King’s debut on Broadway.
The video was shown at the end of a special 15th anniversary celebration performance of the musical at the Minskoff Theater. Sweet Sadie was tasked with collecting thousands of images and video clips from over 1,900 cast members and creatives from the Broadway production as well as 17 productions worldwide. The media was then used to create a 3:45-minute compelling yet intimate video.
“Our goal was to create a cohesive story communicating the heart and soul of The Lion King,” said Sweet Sadie founder Rachel Lederman.
The video featured the signature song “Circle of Life” sung in various languages by its far-flung cast and employed the image of the growing branches of a the show’s Banyon tree connecting The Lion King with all its major productions globally. “The video was a particular challenge because we had to conceptualize, design and edit a huge amount of elements in less than a month,” she noted.
The studio, an award-winning boutique creative production company, has maintained a long-standing relationship with Disney Theatrical Productions handling its video creative. “We go back to when Disney needed an innovative 30-second commercial for The Lion King to play in taxicabs,” said Lederman. “They liked the work so much that we continued to be awarded more and more projects and have enjoyed a great relationship with Thomas Schumacher and his team at Disney Theatrical Productions.”
A recipient of Clio and numerous Telly awards, Sweet Sadie also spearheaded the campaigns for Disney’s Mary Poppins, The Addams Family, and the Radio City Rockettes. The studio provides production and post production, including motion graphics, visual effects, color correction and finishing, for broadcast, automotive and other clients.
Source: Sweet Sadie
Jennifer Wolfe is Director of News & Content at Animation World Network.