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Superfad Launches NFL Promo Package For Fox Sports

Working with FOX Sports Design, Superfad created the promo package for this year’s NFL season conjuring an epic rocket-powered football and the FOX broadcast booth as mission control.

NFL on Fox Sports

Press Release from Superfad

Working with FOX Sports Design, Superfad created the promo package for this year’s NFL season conjuring an epic rocket-powered football and the FOX broadcast booth as mission control. To produce the multi asset package, Superfad copiously studied classic space exploration footage – every kid’s dream – and recreated epic shots with an NFL twist.

To view: http://superfad.com/work/project/nfl_on_fox_2011

A cinematic blend of live-action footage directed by Will Hyde and impactful 3D animation and compositing under the Creative Direction of Izik Roitman sets the stage for the launch of another explosive season of the NFL. To produce the console shots used to feature a variety of game footage, Superfad designed the look in 3D but chose to build a massive, practical console for enhanced integration and overall quality of image. Smoke and fire were also shot practically, for greater rocket-ball launch effect (need we mention fun?). All of the intricate package assets were delivered with flexibility in mind, allowing the Fox Sports Design team to produce individual game-related spots and promos throughout the season. 3....2....1....blast off!

Client: Fox Sports Design

Production Company: SuperfadDirector: Will HydeDP: Steve McGeheeProduction Designer: Jason PuccinelliLine Producer: John GomezExecutive Producer: Chris Volckmann

Animation Company: SuperfadExecutive Creative Director: Will HydeCreative Director: Izik RoitmanArt Director: Loren JudahLead 3D Artist: Matt GuzzardoTechnical Director: Robin ScherLead Modeler/Texture Artist: Adam Rosenzweig3D Generalists: Ian Mankowski, Andrew Butterworth, Anton TokarLighting: Russ Wooton, Julian Fitzpatrick, Anton TokarSimulations/FX: Phipat PinyosophonLead Compositor: Joel VoelkerCompositors: Paulo Dias, Lu Liu, Paul Barkshire, Paul Cantor, Allen K. Lau, Erik Rasmussen, Anton Tokar2D Animation: Justin PaeEditor: Ryan HaugColorist: Joel VoelkerProducer: Michael KaufmanExecutive Producer: Chris Volckmann

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