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Superfad Grips Talons Into New Spot for Nike

The advantage of Nike Zoom Alpha Talon’s exceptional traction is showcased with heart pumping, clanging intensity in a new spot by Superfad.

Nike Zoom Alpha Talon spot

Press Release from Superfad

The advantage of Nike Zoom Alpha Talon’s exceptional traction is showcased with heart pumping, clanging intensity in a new spot by Superfad. Nike’s desire to convey the robustness of the shoe to its professional football users inspired Superfad to design the spot using the visual metaphor of heavy machinery.

Matching specific shoe attributes with industrial mechanics, the shoe is transformed into a massive machine moving with exacting power under a night sky. The surrounding environment, an empty football stadium, places the shoe at center stage. The high-energy experience of intensive moving parts is supported by a driving music track by World Gang and Sound Design by Clatter & Din.

To view: http://superfad.com/work/campaign/nike_advantage

Client: Nike FootballDigital Program Manager: Corey PattersonExecutive Producer: Jesse CanrightProducer: Noah Stanik

Animation Production Company: SuperfadExecutive Creative Director: Will HydeCreative Director: Izik RoitmanExecutive Producer: Chris VolckmannAdditional Concept/Design: Loren Judah, Gretchen NashLead 3D Artists: Robin Scher, Matt GuzzardoLead Modeler: Adam RosenzweigLead Lighting TD: Jeff Chavez3D Artists: Patrick Clarke, Phiphat Pinyosophon, Andrew Butterworth, Anthony Patti, Christian DayLead Compositor: Joel VoelkerCompositors: Marco Giampaolo, Paulo Dias, Matt St Leger, Paul Barkshire, Erik Rasmussen, Allen K. LauColorist: Joel VoelkerProducer: Lane JensenEditor: Ryan Haug

The spot was concepted with Cinema 4D and Vray, with animation executed using Maya and Mental ray. Final composite was done in AfterEffects.

Music: World Gang

Sound Design/Mix: John Buroker/Clatter and Din

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