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Superfad Explores The Mechanics of Multipliers for Jackpot Games

Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball.

Press Release from Superfad

Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track. To view the spot go here.

Agency: Cole & Weber UnitedExecutive Creative Director: John MaxhamAssociate Creative Director / Art Director: Todd DerksenCopywriter: Jesse DillowExecutive Producer: Pete Anderson

Animation Production Company: SuperfadCreative Director: Nando CostaCG Lead: Robin Scher3D Artists: Patrick Clarke and Andrew ButterworthCompositor: Paulo DiasEditor: Ryan HaugProducer: Nannette BurokerExecutive Producer: Chris Volckmann

Music: Emoto

Sound Design and Mix: John Buroker at Clatter and Din

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