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Superfad Creates Stylized Tercio De Varas For Samsonite "Bull Fight"

Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull.

Press Release from Superfad

Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull. Produced by Moxie and Superfad for agency Connelly Partners, "Bull Fight" channels the power and force of a Western showdown while showcasing the beauty and effortless functionality of Samsonite Spinners.

Working with the agency creative team, director Will Hyde and Creative Director David Viau came up with a tonality and approach that unites intensity with intrigue, building the relationship between man and beast in glimpses. Matador Christian Aparicio was cast for authenticity, passion and movement while the bull was handled with care and shot solo, then integrated in the dreamlike environment.

To view: http://tiny.cc/on17j

Agency: Connelly Partners/BostonCreative Director: Alyssa D'Arienzo ToroCopywriter: Nick BontaitesArt Director: Jonah HulbertProducer: Alyson SingerBrand Director: Dana WantmanSenior Brand Supervisor: Elyse Kelly

Production Company: Moxie PicturesDirector: Will Hyde/SuperfadDP: Kevin McKnightLine Producer: Lisa ShawHead of Production: Roger ZorovichExecutive Producer: Lizzie Schwartz

Visual effects and finish: SuperfadExecutive Creative Director: Will HydeCreative Director: David ViauCompositors: Joel Voelker, Shuyi Wu, Paulo DiasEditor: Andrew MaggioProducer: Nannette BurokerExecutive Producer: Chris Volckmann

Colorist/Finishing: Jeff Tillotson/Lightpress

Music: Human

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