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Super-Fi Goes Super Fly with VH1 Classic's In Concert

Super-Fi has wrapped opening animation and other elements for VH1 Classics IN CONCERT. The show presents classic concerts and new concerts by classic artists. The first installment, "Peter Frampton Live in Detroit, will premiere Sunday, August 24 at 9:00 pm. To capture the styles of the 1960s, '70s and '80s in one opening, Super-Fi shot a live-action band then re-created the characters in 3D. From this base, Super-Fi applied new costumes and other key style elements to the band to move from era to era. At the end of the open, the camera pulls back to reveal the band performing in a giant stadium for adoring fans. Most of the animation was done in XSI and the textures were added in Adobe AfterEffects.

"VH1 Classic is thrilled to partner with Super-Fi," said Eric Sherman, VH1 Classic gm. "They created a timeless generic image that incorporates all aspects of music and is a perfect fit for all of our concert events."

"VH1 Classic is great about providing us with creative license and flexibility," said Super-Fi creative director Daniel Garcia. "They encourage a very inventive approach to projects and appreciate experimentation, which makes the process exciting and fun."

Launched in May 2000, VH1 Classic is a 24-hour network that presents music videos, concerts and music specials featuring classic rock, soul and pop artists from the 60s, '70s and '80s. For more information visit

Founded in 2000, New York and Vienna-based Super-Fi is a brand creation company. It has created projects for HBO Latino, MTV Networks, and various advertising agencies. For more information visit

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Rick DeMott
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