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Sue Kroll Ascends at Warner Bros.

Marketing executive Sue Kroll has been named to the newly created position of President, Worldwide Marketing, Warner Bros. Pictures, it was announced today.

The studio will now have both its domestic and international theatrical marketing divisions report into a single office headed by Kroll. In this new post, she will oversee the strategic creation and implementation of marketing campaigns for the films the studio releases each year in the U.S. and internationally, directing all aspects of marketing, advertising, media planning, promotion, publicity and research. Kroll will also be charged with streamlining the Studio's overall theatrical marketing operation and increasing efficiencies between the domestic and international marketing arms wherever possible.

Kroll most recently served as President, Marketing, Warner Bros. Pictures International, a post which she assumed in 2000. Since that appointment, Kroll has helped lead the division to seven consecutive years, 2001-2007, grossing over $1 billion, with 32 releases each grossing over $100 million internationally in that period. Among the recent films she's handled are the "Harry Potter" series (all five of which are among the 10 highest grossing international releases of all time), I AM LEGEND, SWEENEY TODD, BEOWULF and 300.

Prior to taking leadership of the department, Kroll served as Senior VP, International Marketing, Warner Bros. Pictures, where she oversaw the development of marketing strategy and the conception, creation and media placement of campaigns for Warner Bros. Pictures' overseas releases.

Kroll joined the Studio in 1994 to head Programming & Operations for Warner Bros. International Channels. In this capacity, she devised the strategy and launch of the Studio's venture into the international branded cable channels business, which was developed to expand the company's global television presence with the creation of thematic programming services.

Prior to that, Kroll served as Senior Vice President and Managing Director of both TNT and Cartoon Network, having joined Turner Network Television as head of its marketing department to develop and direct marketing and promotional campaigns for the network and its programs.

Kroll holds a bachelor's degree in communications from Glassboro State University in New Jersey.

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