Subaru of America Inc. launched the latest redesign of its Website, www.subaru.com. Last year, the company began working with R/GA, a New York-based interactive agency to enhance the Subaru customer purchase and ownership experience online.
"As we broaden the appeal and bolster the Subaru brand image nationwide, it is imperative that we continue to enhance the Subaru purchase and ownership experience particularly online," said Rick Crosson, vp of marketing, Subaru of America Inc. "The new Subaru.com is a highly immersive site that focuses on the customer experience and we are pleased with the results that R/GA delivered."
Visually, consumers are now greeted with an elegant site that invites them to explore the Subaru experience. Original photography and animation further conveys the Subaru brand appeal by emphasizing the style and design of its vehicles. Some of the streamlining changes included the redesign of research tools and navigation to accommodate different customer needs throughout the decision-making process. For example, the financial and shopping tools were aligned under one section to provide a unified navigation system that gives consumers quick and intuitive access to request quotes, locate dealerships and view available inventory.
"We are honored to be chosen by Subaru as their interactive agency of record," said Bob Greenberg, chairman/ceo/cco at R/GA. "This is an exciting time to collaborate with Subaru as the brand grows and strengthens among its many loyal owners, as well as customers who may be shopping Subaru for the first time."
In addition to redesigning Subaru.com, R/GA recently created an interactive campaign to promote the launch of the all-new 2006 Subaru B9 Tribeca. The campaign includes a mini-site (www.b9tribeca.com/) with original photography art directed by R/GA, online advertising including a just-unveiled Subaru B9 Tribeca sweepstakes and traveling interactive kiosks to help capture customer opt-ins across the nation's major auto shows.
R/GA (www.rga.com/) is the New York City-based interactive advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
