Stun Creative creates a new multi-platform promo campaign for Bravo, celebrating the network’s pop culture brand and original programming.
Los Angeles, CA -- Stun Creative has produced and shot the new 2013 summer promotional campaign for client Bravo Media. The new work marks the fourth-annual “Summer by Bravo” multi-platform promotional campaign produced by Stun, and celebrates the network’s pop culture brand and its upcoming original programming.
The Stun Creative-produced “Summer by Bravo” innovative promos feature over 30 Bravolebrities, who, after finding themselves stranded on a deserted island, use each of their talents to turn it into paradise – Bravo style. The promos are set to “Fall Down,” the new will.i.am song featuring Miley Cyrus. To date, two spots have debuted -- Bravo will continue to roll out additional spots over the course of the summer.
Regarding the production of this year’s campaign Brad Roth and Mark Feldstein, Principals/Co-Founders of Stun Creative said, "If you're going to be stranded on a small desert island, you'll want some big personalities to keep things exciting… 'Gilligan’ eat your heart out." They add, “Because getting 30 Bravolebrities onto a real tropical island was an impossibility, we needed to shoot the whole campaign on green screen and composite in the environments in post production. Even though Padma didn't actually emerge from the real ocean, you'd never know the difference. When you see the new campaign, you're practically able to feel the sand between your toes."
This year’s promo campaign is Bravo’s take on surviving and thriving on a deserted island. Fans can watch Curtis Stone and Tom Colicchio making sushi, Reza Farahan spearfishing, Josh Flagg overseeing construction of a tree house, and Jenni Pulos and Zoila Chavez playing a joke on Jeff Lewis. Additional talent appearances include those from Roblé Ali, Josh Altman, Kandi Burruss, Tabatha Coffey, Andy Cohen, Heather Dubrow, Fredrik Eklund, Lilly Ghalichi, Brad Goreski, Melissa Gorga, Madison Hildebrand, Padma Lakshmi, Nene Leakes, James Lipton, Caroline Manzo, Sheana Marie, Carole Radziwill, Kyle Richards, Gretchen Rossi, Stassi Schroeder, Ryan Serhant, Gail Simmons, Patti Stanger, Jax Taylor, Heather Thomson, Lisa Vanderpump and Giggy, and Kim Zolciak.
With a sizzling lineup of upcoming programming, Bravo’s new and returning summer series include: The Real Housewives of New Jersey season five, Princesses: Long Island season one, Chef Roblé & Co. season two (to debut June 5), Top Chef Masters season five and Million Dollar Listing Los Angeles season six. Continuing throughout the summer will be new episodes of The Real Housewives of Orange County season eight, Watch What Happens Live, Million Dollar Listing New York season two, Tabatha Takes Over season five, Don’t Be Tardy… season two and Newlyweds: The First Year season one.
The new promotional spots are also airing on mobile at m.BravoTV.com, along with exclusive behind-the-scenes photos and videos depicting how the network’s Bravolebrities made themselves at home on the island.
Source: Stun Creative
Jennifer Wolfe is Director of News & Content at Animation World Network.