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Studio100 Media Appoints Head of Marketing, Merchandising & Licensing

Studio100 Media, a subsidiary of Belgium's family entertainment group Studio100, has appointed Peter Kleinschmidt as Director Marketing, Licensing & Merchandising as of March 2009. Most recently he served as Managing Director for CTM Concept -- TV & Merchandising based in Munich.

At Studio100 Media -- with its portfolio of well-known licensing brands such as VICKY THE VIKING, MAYA THE BEE, DIVE OLLY DIVE! and THE HOUSE OF ANUBIS – Kleinschmidt will be responsible for Marketing, Licensing and Merchandising. He reports directly to Patrick Elmendorff and Hans Bourlon, managing directors of Studio100 Media.

Kleinschmidt first gained experience in the licensing business in the 1990s working at the former EM-Entertainment Merchandising, Film und Fernseh where he served as account manager. In 1996, he joined CTM Concept -- TV & Merchandising as director licensing and also held that position during his time with Universal Studios Consumer Products Merchandising. Kleinschmidt returned to CTM Concept -- TV & Merchandising in 1999 as VP marketing and PR and was also responsible for the acquisition of licensing rights. In 2006 he was appointed managing director of the company.

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