New 30-second commissioned animation created for energy company Marubeni Shin Denryoku is based on ‘Choju Jinbutsu Giga’ (‘Scrolls of Frolicking Animals’), 12th and 13th century drawings that are widely considered to be the earliest examples of manga in Japanese history.
Studio Ghibli, the celebrated animation studio founded by famed director Hayao Miyazaki, has unveiled a new 30-second commissioned animation created for energy company Marubeni Shin Denryoku.
With a message of conservation of the Earth’s resources, the new animation is based on Choju Jinbutsu Giga (Scrolls of Frolicking Animals), 12th and 13th century drawings that are widely considered to be the earliest examples of manga in Japanese history.
Using delicate lines, Ghibli’s artists bring the detailed artwork to life, showcasing the studio’s distinctive sense of character momentum, weight, and connection to their environment. Check it out in the player below:
While the last feature to come out of Studio Ghibli is director Hiromasa Yonebayashi’s When Marnie Was There -- completed nearly two years ago -- the studio is currently in production on Michaël Dudok de Wit’s The Red Turtle, which is set for release in Japan in September 2016.
H/t to Rocket News 24, which picked up the story from Japanese news site IT Media.
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
