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Studio 100 Inks Content Deal with Chello Central Europe

Studio 100 Media announces a content deal with Chello Central Europe for the newly revived CGI animation series’ Vic The Viking and Heidi.

Cannes, France -- Studio 100 Media GmbH the media sales division of the global family entertainment company Studio 100 has inked a deal with Chello Central Europe, the international content division of Liberty Global Plc for several of its key children’s animation properties.

Chello Central Europe has picked up exclusive Basic Pay TV rights to 78 x 12 minute episodes of the brand new revived CGI animation series’ Vic The Viking and Heidi (39 x 22’) for broadcast on their kids channel Minimax in Hungary, Czech Republic and Slovakia in 2013 (Vic) and 2015 (Heidi).

First published in 1963 and honored with the German Youth Literature Prize Vic the Viking is based on the children’s novels by Swedish author Runer Jonsson. Targeted at five to eight year olds the series follows the adventures of the small but powerful Viking who is always getting his clan out of scrapes with his quick thinking and clever ideas.

Written by Swiss Author Johanna Spyri in 1880 as Heidi´s Years of Wandering and Learning, Heidi has become one of the best-selling books ever written and is among the best-known works in Swiss literature, with 50 million books sold and translated into over 50 languages. 

Commenting on the agreement, Patrick Elmendorff, Managing Director of Studio 100 Media said, “We pride ourselves on delivering quality children’s content which has universal appeal.  This deal highlights our commitment to provide fresh and original programming and we are proud to collaborate with Chello Central Europe to showcase our iconic and renowned properties.”

Source: Studio 100 Media GmbH

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