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Streff to Oversee DIC Domestic Licensing Initiatives

Lisa Streff to vp of domestic licensing in DICâs consumer products division, to oversee the development and implementation of domestic licensing and merchandising programs for the company's slate of entertainment and lifestyle brands, including MOMMY & ME, HORSELAND, MCDONALDS, STRAWBERRY SHORTCAKE, CAKE, MADELINE SLUMBER PARTY GIRLS and DICâs all new boy-driven property, DINO SQUAD. She will oversee the efforts of sales, retail and product development.

Streff was exec director of hardlines at DIC where she managed across all DIC brands hardline categories, including toys, gift, novelty and collectibles.

âDIC has a tremendous year ahead with the rollout out of several new brands, including MOMMY & ME, HORSELAND and CAKE, into the U.S. market and the development of new domestic programs, and we are thrilled to have an executive of Lisaâs caliber onboard to drive these efforts,â said Nancy Fowler, head of global sales, DIC, to whom she reports. "Lisa has made significant contributions to the consumer products division since joining DIC, and we look forward to working together as a team to achieve our goal of creating successful retail programs for our brands.â

Prior to joining DIC, Streff was director of hardlines for the consumer products division at NBC/Universal, where she negotiated and secured multiple master toy deals for LAND BEFORE TIME, KING KONG, CURIOUS GEORGE, CAT IN THE HAT and LITTLE ENGINE THAT COULD. She was responsible for creating Universal Presents line that incorporated many properties, product lines and channels of distribution.

Previously, Streff spent eight years at Universal Studios in managerial positions, including senior manager of licensing, toys, gifts, collectibles, holiday and amusement. She led the development of licensing programs for CAT IN THE HAT, HOW THE GRINCH STOLE CHRISTMAS, THE MUMMY RETURNS, SCORPION KING and JOSIE & THE PUSSYCATS.

DIC Ent. (, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of programming. DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. Last year, DIC acquired Copyright Promotions, a Pan-European licensing agency that represents the licensing rights of a broad portfolio of world-renowned companies, including DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The Football Assoc. DIC is headquartered in Burbank, California, with international offices in New York, Paris, London and Cologne.