Starz Ent. has signed a co-marketing agreement with Advanced Micro Devices (AMD) to promote Vongo, the Starz subscription movie and video download service. The partnership gives consumers who purchase select AMD processors, motherboards or ATI Radeon Graphics one free month of Vongo. Vongo provides unlimited access to more than 2,500 movie and video selections.
The AMD/Vongo promotion is designed for gamers, multimedia enthusiasts and students heading back-to-school. Consumers wanting to upgrade their desktop computers by purchasing an eligible AMD video card and get a free 30-day subscription to Vongo may purchase qualifying products at the following e-tailers and their respective Vongo/Back to School landing pages:
* mWave (http://www.mwave.com/mwave/amdvongo.hmx)
* Tiger Direct (http://www.tigerdirect.com/applications/campaigns/campaigntemplate.asp?C... gnID=250)
As part of this limited promotion, consumers will receive a Vongo promotional code in their video card box. After visiting http://www.vongo.com and completing a brief registration, users will have 30 days to enjoy free unlimited access to Vongo's subscription service, including its first-run and classic Hollywood films, other movies, anime, music concerts, extreme sports videos, documentaries and more. The 30-day Vongo promotion is a limited supply offer through Sept. 9 and is only available to new Vongo customers.
"As students are ramping up for back to school, it's essential they have both the right tools to be successful academically and have the right entertainment gear to take a break," said Nelly Frias, AMD's Etail channel marketing manager. "AMD is pleased to work with Starz to provide students and multimedia enthusiasts with a best-of-breed ATI Radeon graphics card which will enable them to easily access the innovative and media-rich Vongo application."
"Whether it's a student looking to increase their video card or processor performance for a better classroom experience or a gamer seeking to maximize frame rates for the latest online competition, any individual upgrading to one of these AMD products will also benefit from the outstanding online movie and video selection on Vongo," said Joe Cantwell, VP, advanced services for Starz Ent."One reason consumers upgrade to AMD is to increase the quality of their PC performance and overall gaming experience. The gaming community and its enthusiasts are an important target market for Vongo and we are continually working to speak to this audience. Starz brought Vongo direct to the television in January 2007 by using the Xbox 360 as a Windows Media Center Extender, and we offer unique gaming-oriented content on Vongo with series such as Gamer.TV. We look forward to expanding our gaming focus through programming and unique partnerships, such as this one with AMD."
Vongo (www.vongo.com) subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and portable devices, Vongo subscribers can also stream their Vongo content onto a TV from the PC for optimal viewing with Windows Media Center Extenders, such as Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center.
Advanced Micro Devices (www.amd.com) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets.
Starz Ent. LLC (www.starz.com) is a premium movie service provider operating in the U.S. It offers 16 movie channels, including the flagship Starz and Encore brands with approximately 16.1 million and 28.4 million subscribers, respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services, including Starz HD, Starz On Demand and Vongo. Starz Ent. is an operating unit of Starz LLC, which is a wholly owned subsidiary of Liberty Media Corp. that is attributed to Liberty Capital Group.