Stars Beyonce, Will Smith, Vanessa Hudgens, Jack Black, Selena Gomez, The Jonas Brothers, Jesse McCartney and Miley Cyrus captured the coveted orange Blimp trophies at Nickelodeon's 22nd Annual Kids' Choice Awards live telecast, Saturday, March 28.
Hosted by Dwayne Johnson, the awards show at UCLA's Pauley Pavilion honored kids' favorite TV, movies, music and sports stars, and delighted the crowd with torrential superstar slime showers. Will Ferrell set the world record for the first-ever "Slip n' Slime" by traveling over 200 feet on the green goop, The Jonas Brothers got a sliming like no other, Jesse McCartney was soaked with slime and Hugh Jackman and Sandra Bullock were surprised with the green goo. Going green, too, albeit in a different manner, Leonardo DiCaprio accepted the first-ever Nickelodeon Big Green Help Award for his environmental efforts from last year's Wannabe Award recipient, Cameron Diaz.
Kids honored their favorites by casting over 90 million votes March 2-28 in 18 categories. Votes were cast via www.nick.com and via Nick's new mobile website (wap.nick.com).
Nickelodeon’s debut of the CGI-animated series THE PENGUINS OF MADAGASCAR (Saturday, March 28, 9:30 p.m. [ET/PT]) after the awards show ranks as the most-watched series premiere in the network’s history, drawing 6.1 total million viewers (P2+). The half-hour premiere also delivered more kids 6-11 than any other Nick animated series premiere, averaging an 11.0/2.3 million K6-11. Additionally, it was the best new series premiere performance ever with tweens, averaging a 10.8/2.3 million T9-14.
Bright orange blimps were bestowed upon Will Smith for Favorite Movie Actor, Vanessa Hudgens for Favorite Movie Actress, HIGH SCHOOL MUSICAL 3 for Favorite Movie and MADAGASCAR: ESCAPE 2 AFRICA for Favorite Animated Movie. Last year's host Jack Black clinched a blimp for Favorite Voice from an Animated Movie for his vocals as Po in KUNG FU PANDA. Top TV awards went to ICARLY as Favorite TV Show, AMERICAN IDOL as Favorite Reality Show, SPONGEBOB SQUAREPANTS as Favorite Cartoon, and Dylan Sprouse and Selena Gomez collected Blimps for Favorite TV Actor and Favorite TV Actress, respectively. In music, Favorite Female Singer went to Miley Cyrus, Favorite Male Singer to Jesse McCartney, Favorite Music Group to The Jonas Brothers, and Favorite Song went to Beyonce for "Single Ladies (Put a Ring on It)". Peyton Manning scored for Favorite Male Athlete, Candace Parker for Favorite Female Athlete, the TWILIGHT series won for Favorite Book, and GUITAR HERO WORLD TOUR won for Favorite Videogame.
In a show highlight, Leonardo DiCaprio accepted the first-ever Big Green Help Award for his extensive environmental efforts. Dedicated environmentalist Cameron Diaz, last year's recipient of The Wannabe Award, a former Kids' Choice Awards host (2004) and Burp Award winner (2001), presented him the award. In accepting, DiCaprio exclaimed, "We need all of you, the next generation, to be aware. You're the future."
The Jonas Brothers joined the elite ranks of superstars slimed when they helped Johnson fulfill his goal of being the best Kids' Choice Awards host ever. The mega-star trio finally found the key -- the musical key of G (for green, of course) -- that released the secret slime from the volcanic Slime Pyramid, spraying the stage with the most goo the Kids' Choice Awards has seen.
While they weren't getting saturated with slime, The Jonas Brothers rocked the house with their hit songs, "SOS" and "Burnin' Up." The Pussycat Dolls got the audience moving earlier in the show with rousing performances of "Jai Ho" and "When I Grow Up."
Noisier and more animated than ever, competitors for The Burp Award -- judged on the Orange Carpet by ICARLY's Jerry Trainor -- were all Nickelodeon animated stars. Nick star Victoria Justice (ZOEY 101, SPECTACULAR) traveled by submarine all the way down to Bikini Bottom, where she encountered burp award hopefuls SpongeBob SquarePants and Patrick Squidward. And when Trainor declared THE PENGUINS OF MADAGASCAR's Rico the best burper, the animated champ joined a roster of past proud best belchers including Diaz, Jessica Alba and Steve Irwin (shared honor), Justin Timberlake (two-time winner) and Hugh Jackman.
And the voting didn't stop there. During the award show, viewers were asked to vote live on which skill Johnson should learn. Almost 600,000 viewers opted to see him learn how to dress like Miley Cyrus, who was on hand for the tutorial, beating out learning how to sing opera or knit.
The star-studded telecast featured additional celebrity participants, including Paula Abdul, David Archuleta, John Cena, Lily Collins, Miranda Cosgrove, Chase Crawford, Miley Cyrus, Zac Efron, America Ferrera, Megan Fox, Shia LaBeouf, George Lopez, Keke Palmer, Josh Peck, Chris Pine, Amy Poehler, Queen Latifah, Emma Roberts, Chris Rock, Ben Stiller, Marlon Wayans, Owen Wilson, Alex Wolff, Nat Wolff and many others.
Special programming began early on Nickelodeon with a Friday night pre-show starring the cast of Nick hit TRUE JACKSON, VP. Immediately preceding the award telecast, Nickelodeon kicked off the big night with a unique pre-show hosted by Lily Collins, Pick Boy and JJ featuring celebrity interviews on the Orange Carpet.
On the night of the live show, the KCA site served as the interactive broadband home base giving kids an insider's look at the entire live event. Coverage began at 7 p.m. (ET) with an exclusive one-hour live pre-show webcast from the Orange Carpet hosted by ICARLY's Jennette McCurdy and Nathan Kress.
The telecast drew a record 7.7 million total viewers (P2+) and earned its highest ratings ever among kids and tweens.
Nickelodeon has highlighted the 2009 Kids' Choice Awards in its March VOD offering with a special dedicated content including: Kids' Choice interstitials and full length episodes; instant replay of the live show; a 30 minute cut down version of the 22nd Annual Kids' Choice Awards; Kids' Choice HD content and exclusive content including an advanced screening of THE PENGUINS OF MADAGASCAR.
Nickelodeon will feature two weeks of PENGUINS primetime premieres weeknights until April 10, at 8-8:30 p.m. (ET/PT). The series will move to its regular timeslot on Saturdays at 10-10:30 a.m. (ET/PT) beginning April 18.