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Star Wars is Top Toy License for 2008

Driven by the popularity of the STAR WARS: THE CLONE WARS animated television series, the Force remained strong in 2008 as STAR WARS catapulted to the Number 1 spot of all traditional toy licenses, according to The NPD Group. U.S. toy retail sales for the brand in 2008 exceeded $450M.

STAR WARS: THE CLONE WARS was the single most popular licensed toy property in 2008 according to data released by the NPD Group. It was also, as a result, the top boys’ toy license of the year.

During the 2008 holiday season, U.S. retailers reported the strongest sales for STAR WARS toys and products in the 31 years since the first STAR WARS movie was released theatrically, even as the overall retail economy faced significant challenges.

Sales of STAR WARS video games also reached new heights in 2008, driven by the success of STAR WARS: THE FORCE UNLEASHED. Following its release in September, STAR WARS: THE FORCE UNLEASHED became the fastest selling STAR WARS videogame in history with sales now exceeding 5.7M units worldwide.

In addition, STAR WARS books topped the charts with 14 titles appearing on THE NEW YORK TIMES best sellers list, with both STAR WARS: THE FORCE UNLEASHED novelization, and STAR WARS: LEGACY OF THE FORCE: REVELATION, reaching the number one spot.

STAR WARS: THE CLONE WARS will return to Cartoon Network the fall of 2009 for a second season, continuing the adventures of Anakin Skywalker, Obi-Wan Kenobi, Ahsoka Tano, and the heroic Jedi Knights.

Cartoon Network is scheduled to air the final first-season episode of STAR WARS: THE CLONE WARS at 9 p.m. Friday, March 20.

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