The new Lucasfilm Animation series STAR WARS: THE CLONE WARS on Cartoon Network scored as the most-watched series premiere in network history on Friday.
The one-hour new series premiere was the #1 program from 9-10 p.m. among all major kids networks in kids 6-11, kids 2-11, tweens 9-14, teens 12-7 and persons 2+, earning triple-digit increases compared to the same time period last year.
The weekly, CG-animated series also attracted the largest tweens 9-14 audience for any premiere telecast of an original series in Cartoon Network's 16-year history.
Additionally that night, Cartoon Network premiered another original animated series to serve as its lead-in for the all-new Friday night fantasy-action-adventure line-up, THE SECRET SATURDAYS (8-9 p.m.), which earned 35% more kids 6-11 and 86% more boys 6-11 than programming that appeared in the same time period in 2007. Similarly, THE SECRET SATURDAYS also increased kids 2-11 delivery by 47%, boys 2-11 delivery by 67%, tweens 9-14 delivery by 23% and boys 9-14 delivery by 60%.
