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Stan Lee’s POW! Signs Deal with DIC

POW! Entertainment and DIC Entertainment have signed a joint venture development deal for a slate of original properties aimed at the kids TV market. DIC will work directly with Stan Lee and POW! to develop and produce the new animated television series. DIC will retain the rights to distribute the programs globally. First in line will be STAN LEES THE SECRET OF THE SUPER SIX -- a superhero-based animated series with a humanitarian spin that will feature Lee as a main character.

Stan Lee dominates the superhero industry, comments Andy Heyward, ceo and chairman, DIC Entertainment. A true artist, Stan pioneered and defined the world of comics and is as important and recognized in this genre as Walt Disney is in family entertainment. Theres a lot of equity in his name; hes more than a creator -- Stan Lee is a brand. Working with him to create fresh and stimulating childrens content is a dream come true and a dynamic marriage for POW! and DIC. Im excited to have the opportunity to develop a line of products that creates a universe -- the Stan Lee Universe.

Gill Champion, coo, POW! Entertainment, added, Stan Lee is truly a global icon. His body of work is enjoyed by every generation on every continent. Stans visions are forward thinking; exploring diverse revenue streams by way of films, television, both animated and live-action, video games, publishing, licensing and merchandising. All of these ancillary markets are vertically integrated during the development process to further ensure the success of his franchises. DIC is the perfect partner to continue on this successful journey.

THE SECRET OF THE SUPER SIX will follow a team of genetically engineered, super-powered alien teens who are chased to Earth where they meet a reclusive cartoonist. Stan Lee becomes a member of this band of heroes to help teach them what it means to be human.

Both companies have entered into a large scale branding campaign for their programs. Currently, DIC is seeking licensing partners. Nancy Bassett, DICs svp of worldwide consumer products said, We see no stronger avenue to enter the boys superhero industry than under the banner of Stan Lee. With Stans reputation and global success, we anticipate a groundswell of interest from potential partners and are excited to be a part of this new arena.

DIC Entertainment is a leading childrens entertainment company with more than 3,000 half-hours of programming in its library. DIC programming is aired in Europe, Asia, Latin America, Africa and Australia as well as the U.S. DICs properties include SAILOR MOON, STRAWBERRY SHORTCAKE, SUPER DUPER SUMOS, MADELINE, LIBERTYS KIDS and SABRINAS SECRET LIFE.

POW! Entertainment is represented by Endeavor and is a partnership between Lee, his producing partner Champion and Arthur Lieberman, the companys business strategist. Within a year and half POW! has made more than a dozen development deals for feature films and television series.

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Rick DeMott
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