Playboys Alta Loma Entertainment and POW! Entertainment have announced a joint venture to develop an animated TV series, entitled HEFS SUPERBUNNIES. The show will star PLAYBOY magazines founder and editor-in-chief Hugh Hefner as the leader of a global crime-fighting organization made up of Playmates of the Month, who fight against the enemies of democracy.
Hefner said, As a young man, comic books played an important role in my own life. In fact, if I had been a better cartoonist, I might never have created Playboy magazine. Thats one more reason Im glad that a creative genius such as Stan Lee was around to take the appeal of the comic book superhero to the highest level.
Lee added, As a fan who bought and cherished the very first copy of PLAYBOY in 1953, it is an enormous thrill for me to be partnering with a man who has done so much to shape the culture of the times we live in. Hugh Hefner has long been one of the great communicators in our society, and I cant think of anyone Id rather partner with on such an unusual and exciting project.
Lee created the idea for the series and will exec produce the project with POW! Entertainment coo Gill Champion. Exec producers for Playboy Enterprises, Inc. are Hugh M. Hefner and Richard S. Rosenzweig, chairman of Alta Loma Entertainment, Playboys mainstream entertainment and production company. Associate producer is Jill Liberman. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes PLAYBOY magazine; operates Playboy and Spice television networks; distributes programming via home video and DVD; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com.
POW! Entertainment is a partnership between Lee, his producing partner Champion and Arthur Lieberman, the companys head of business affairs. POW! is represented by the Endeavor agency, and has over a dozen feature film and television projects in various stages of development.