British digital motion graphics company SquareZero updates its holographic representations of Bjorn, Agnetha, Benny and Frida for the ABBA museum, set to open in Stockholm in May.
British digital motion graphics company SquareZero is updating its holographic representations of Bjorn, Agnetha, Benny and Frida ready for them to take centre stage at the ABBA museum, set to open in Stockholm in May.
SquareZero previously created holograms (pictured below) to tour as part of the Abbaworld Touring Exhibition, but the new holograms will be even more lifelike than their previous incarnations, having been created using advanced motion capture techniques, followed by full CGI builds and rigging in 3D. Fans will be able to perform alongside the band in the museum, and performances with the SquareZero holograms will be captured and stored on the interactive tickets, which can be accessed remotely post visit.
The award-winning creative company spent nearly a year researching and animating to create the installation, which is expected to be one of the museum’s most popular attractions.
Ismail Hanif, chairman at SquareZero, commented: “Creating a holographic representation of one of the world’s biggest bands is a dream brief, so we were thrilled to lead the process. The holograms have been a fantastic success while on tour, so it makes perfect sense for them to be given a permanent home at the ABBA museum in Stockholm.”
Ingemarie Halling, curator at ABBA The Museum, commented: "Having seen the happy faces of our visitors up on stage with the ABBA holograms, I believe that the holographic technique is about to change the whole scene for museums and big touring exhibitions, allowing exhibitors to tell a story in a brand new way, whether that be you acting a scene together with Marilyn Monroe or discovering the ocean with Cousteau… the fantasy is the limit, and the guys and the girls working at Square Zero are up for it, I’m sure!"
The museum is due to open on Tuesday, May 7, 2013.
Jennifer Wolfe is Director of News & Content at Animation World Network.