SPTI Ups Goldman to VP/GM, London Sales

Danny Goldman has been promoted to the created position of vp/gm London Sales for Sony Pictures Television International (SPTI). Goldman assumes direct management of the team of London-based international sales executives and the oversight of Northern and Central/Eastern European sales territories, as well as Africa and the Middle East.

His portfolio already includes sales distribution of SPTI product throughout the U.K. and Ireland. He continues to be based at SPTI's European headquarters in London.

"Danny's unique experience and skillset have proven a great asset for us," said Stuart Baxter, svp, European distribution, to whom he reports. "His expanded role will ensure that we meet the sales distribution challenges we face in these dynamic and increasingly complex markets."

Goldman joined SPTI in 2000 as vp, sales for the U.K. Prior to SPTI, he worked at Initiative Media London where he was managing partner, Initiative.com and director of Initiative Media, running the company's digital arm. Goldman was instrumental in developing new business and the marketing and branding of Initiative.com to external and internal audiences through the creation of the Initative.com Website and logo. Goldman was frequently the company's spokesperson and liaison with the marketing trade press.

Previously Goldman was manager, International Media with Motive Communications Ltd., where he oversaw strategic media planning on a worldwide basis for key global beverage and personal accessory brands. Additionally, Goldman has extensive experience in print, radio and television media planning and buying with an added focus on television media.

Sony Pictures Television International (SPTI) operates three complementary lines of business: distribution of SPE's feature films and television programming to television outlets around the world, local television production in key international markets and international television networks. With dedicated offices in Brazil, France, Germany, Hong Kong, Italy, Miami (Latin America), Spain and the U.K., SPTI oversees production in seven regions. SPTI is a Sony Pictures Ent. (www.sonypictures.com) company.

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