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Sprint & TBS Launch Cartoon Network & Adult Swim Mobile Channels

Sprint and Turner Broadcasting System Inc. announced today (Oct. 26, 2004) the launch of two additional multimedia channels - Cartoon Network Mobile and Adult Swim Mobile, which will provide streaming video and audio content for Sprint PCS Vision Multimedia Services.

Cartoon Network Mobile and Adult Swim Mobile will be available on Channels 10 and 11, respectively, and each will cost $3.95 a month for Sprint PCS Vision customers. Cartoon Network joins sister network CNN (Channel 2) as a multimedia channel on the Sprint PCS Vision Multimedia Service.

Cartoon Network Mobile's offering will feature video clips from original series, including THE GRIM ADVENTURES OF BILLY & MANDY, DEXTER'S LABORATORY, THE POWERPUFF GIRLS, FOSTER'S HOME FOR IMAGINARY FRIENDS and CODE NAME: KIDS NEXT DOOR. Adult Swim is Cartoon Network's signature late-night block of animation for grownups. Adult Swim Mobile will provide video clips from original productions, including HARVEY BIRDMAN: ATTORNEY AT LAW, THE VENTURE BROS., AQUA TEEN HUNGER FORCE and SEALAB 2021.

The new content expands the Sprint PCS Vision Multimedia Services portfolio of streaming audio and video delivered directly to Sprint subscribers over the enhanced Sprint Nationwide PCS Network (CDMA1X). Sprint customers who subscribe to Sprint PCS Vision Multimedia Services are able to access more than 600 streaming video and audio clips every day, covering the latest news, weather, sports and entertainment.

"Sprint is excited to expand the list of entertainment options for our recently launched multimedia service, which provides high-quality streaming video on demand," said Jeff Hallock, vp, product marketing and strategy, Sprint. "Sprint is continually evaluating content providers to meet our customers' desire for a wide array of exciting choices in multimedia content. To that end, we're pleased to add more channels from TBS Inc. to our lineup."

"This new venture represents a big step for Cartoon Network in our efforts to create distinctive 'micro-networks,' additional entertainment sources that offer original programming within specific branded environments," said Jim Samples, evp/gm, Cartoon Network. "Both Cartoon Network Mobile and Adult Swim Mobile will provide users original programming geared toward their personal tastes. Best of all, it can be enjoyed anywhere, at any time whenever someone needs a break in their routine. They truly are the ideal supplement to our television network and Website, a traveling companion for any fan of the fantastic or ridiculous."

Customers who subscribe to Sprint PCS Vision Multimedia Services can select from a variety of channel options ranging in content and price from $3.95 to $9.99 per month. The content providers offer new clips continually every day ensuring the content is fresh and current. The service offers a wide range of content for everyone - from late-breaking world events to made-for-mobile movies or red-carpet arrivals to animated programs. Once a channel has been purchased, it is listed under "My Channels." The preview channel and any promotional channels will automatically appear under the My Channels listing. Customers may also choose to subscribe to the Sprint Multimedia Pack and receive Sprint TV, a compilation channel which includes news, sport and entertainment, along with unlimited Sprint PCS Vision, Picture MailSM, Video Mail and 100 SMS for $25 per month.

Sprint ( is a global integrated communications provider serving more than 26 million customers in some 100 countries. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100% digital, nationwide PCS wireless network in the U.S.

Cartoon Network (, currently seen in 87.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks.