To promote the NFL retail shop on NFL.com, Spontaneous Combustion, a digital production studio, designed and composited a campaign for NFL Properties. The campaign consisted of five 30-second spots, eleven 15-seconds spots and four 10-second spots. The various spots highlighted the inspirations that several great NFL players have made on current merchandise. Spontaneous Combustion executive creative director/director Tony Robins collaborated with NFL Properties art director Paul Iannacchino to create the concept, which integrates archival footage with NFL shop merchandise and typography. The idea was to have a projected word, tie together the classic footage with the particular NFL products featured in each spot, capturing the humor and fun of the game.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
